Spanish TV ad market grows for fifth successive quarter

DetailsJuan Fernandez Gonzalez | 22 July 2015

For fifth quarter in a row, Spain's advertising industry has shown growth, seeing a 7.5% increase on average by the end of H1 2015, led by TV.

The i2p report, published by Media Hotline and Arce Media, analysed the first half of the year and confirms the sector's recovery, which had been continuously on a downward slope since 2008.

By the end of June 2015, advertising investment had reached 2,037 million, nearly 150 million more than a year ago, while almost every media, bar print media, are on the up.

Although the Internet is the fastest growing media and radio is showing good recovery, television is the clear winner of the general growth, as free-to-air and pay-TV now gather over 50% of the entire business. Between first half of 2014 and 2015, TV investment grew by 9.7%, reaching 1,034 million by the end of June. Such growth is only overcome by online adverts, growing by over 12%, although amounting to barely 200 million.

With the industry and investment clearly on the up since the beginning of the year, the i2p report points to a growth scenario for the second half of the year too, surpassing the 4,000 million barrier by December, of which TV would be gathering almost 2,000 million.