Irdeto, Samsung and SMiT are launching the first broadcast Direct-2-TV (D2TV) system for the Indonesian market that does not require a set-top box.

This is the first pay TV service in Indonesia that is integrated directly to the TV, allowing Indonesian consumers to enjoy Transvision TV packages in an innovative and unique way.

The broadcast D2TV system is a product of the integration of Irdeto’s Keys & Credentials service and CAS with SMiT’s USB Conditional Access Module (CAM) and a range of Samsung TVs that do not require IP connectivity.

Transvision is now offering special packages to allow consumers to enjoy this innovative service with the purchase of one of the following Samsung TV models; 32J4120, 40J5120 and 48J5120.

“We are pleased to be working with partners like Irdeto, Samsung and SMiT, to bring the world’s first set-top box-free broadcast D2TV system to consumers in Indonesia, a promising market that is rapidly growing and highly competitive and where its population’s income per capita is constantly rising. This partnership provides operators like ourselves excellent mobility to introduce a pay TV service to customers who want a simple to use solution and still receive great content,” said Hengkie Liwanto, CEO, Transvision.

“From an operator’s point of view, this solution allows us to maintain a low cost in order to stay competitive, since USB sticks are more economical to manufacture compared to STBs, and need virtually no maintenance. We are confident that we will set a new benchmark for the industry and revolutionize the way content is viewed.”