BBC Worldwide will launch of new premium factual channel, BBC Earth, in Asia on October 3.

BBC Earth is part of a global strategy created and shaped by research into audience demand. It is BBC Worldwide’s brand for premium factual content, from natural history and the human world to outer space and science.

“The premiere of BBC Earth in Asia is an important step in BBC Worldwide’s strategy to inspire audiences with intelligent, distinctive content,” said David Weiland, EVP for BBC Worldwide Asia.

“With BBC Earth, we will now have a compelling way to share premium BBC factual content with audiences in Asia and around the world. With an increased investment into new and premiere content, we are confident that BBC Earth will strike a chord with viewers in Asia.”

BBC Worldwide is a rebrand of BBC Knowledge, and will launch on October 3 at 9pm (Sin/HK).In Asia, BBC Earth will be available in Cambodia, Indonesia, Malaysia, Mongolia, Singapore, South Korea, Taiwan, Thailand and Vietnam. There is also a BBC Earth block in Japan on Wowow.