TV3 takes Ooyala for complete video and advertising solutions

DetailsJoseph O'Halloran | 23 July 2015

Ireland's largest commercial broadcaster, TV3, has selected premium video publishing, analytics and monetisation firm Ooyala to power live and video-on-demand (VOD) content across all digital devices.

Launched on 20 September 1998, becoming the country's first commercial broadcaster, TV3 is a privately owned free-to-air television network operated within Ireland. It is also a CNN affiliate.

The broadcaster will use Ooyala's video analytics and discovery solution as its ad serving technology to maximise engagement and revenue from its over-the-top (OTT) offering. Ooyala currently provides the engine for online content for two live channels, TV3 and 3e, as well as 3player, the domestic catch-up TV experience from TV3. In tandem with Ooyala, TV3 also partnered with two Dublin based companies DV4 and Axonista to build the optimal experience for its 3player audience regardless of the device they're on. A new player for 3player is due for release later this year.

With its new technology, TV3 believes that it can now see the full scope of how its audience is engaging with its content across all experiences. As a result, TV3 says that it is now able to make more informed decisions about its content distribution and ad strategies to boost yield across its entire video inventory. In addition the content recommendation technology allows TV3 to deliver personalised experiences for every viewer, so that audiences are engaged longer, and with increased CPMs and revenue.

"We look forward to working with Ooyala as they have proven themselves not only as a leader in video analytics and content recommendation, but also in advertising and monetisation," revealed TV3 Group digital development manager Brendan McGillicuddy. "We see great value having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also having support and professional services under one roof."