YouTube, Netflix drive video to comprise lion's share of broadband traffic

DetailsEditor | 23 July 2015

Whatever the true effect of the likes of YouTube and Netflix on pay-TV, what is beyond doubt, says Futuresource Consulting, is the impact of such services on broadband traffic.

Indeed according to the analyst's latest broadband report, video now accounts for the majority of broadband traffic, driven mainly by the continued global growth of the aforementioned OTT offerings. Moreover Futuresource expects bandwidth requirements to be further stretched with the increasing adoption of capacity-hungry 4KTV content which it predicts will initially be delivered mainly via online-based services.

The report also shows that consumption is being boosted by the proliferation of smartphones, which are at 37% global personal penetration, and tablet devices, with a global household penetration of 26%. This rapid growth in demand, says Futuresource, is being fuelled by a growing range of functionality and services not least of which will be the Internet of Things (IoT) as it turns rapidly into a commercial reality, bringing with it an explosion of connected devices all demanding bandwidth.

Looking to regional broadband development in the near- and mid-term future up to 2019, the report pinpoints South Korea as the world leader the world in broadband technology, with Western Europe containing the highest concentration of advanced countries with six of the top ten countries globally ranked for coverage and speed of access. Sweden is ranked as top of those, with fibre-optic cabling connected to 43% of homes, providing over 35% of households with speeds in excess of 100Mbps.

"The 'always connected', 'always on' mentality of consumers now dictates constant access to applications and multimedia through a range of devices," commented Futuresource's Tristan Veale. "With consumers and businesses relying more and more on broadband connectivity, there is a growing need to ensure not only coverage across all areas, but also high access speeds. Over the coming years, we will see the speed gaps between different regions significantly reduce, as government intervention encourages high speed roll-out."