Russiaís MTS will launch an OTT service in August aimed at LG connected TV users.
According to ComNews, it has been developed by the company SPB TV and will not require customers to use any additional equipment such as STBs or to enter into new contracts.
Quoting Dmitry Solodovnikov, a spokesman for MTS, it adds that the OTT service, known as MTS TV, will offer 130 TV channels, as well as 100 full-length feature films from Miramax and series from the BBC.
Additional packages will be available for a subscription fee and the service will be accessible on smartphones, tablets, laptops and PCs.
Solodovnikov also said that MTS TV should be available on all smart TV models by the end of the year.
The company is the final stages of negotiations with Samsung.
Data produced by Jíson & Partners Consulting indicates that TV sales in Russia were 5.1% higher in 2014 than the previous year, with smart models accounting for around 39% of the total.
The total number of smart TVs in Russia is expected to reach 29.8 million, or 22% of the total TV installed base, by 2017.