Albania has become the twelfth country in Deutsche Telekom’s European footprint to introduce the Telekom brand identity.

As a result, Albanian Mobile Telecommunications (AMC), which is part of the Deutsche Telekom Group through OTE, has from today (July 23) been rebranded as Telekom Albania.

Commenting on the development, Claudia Nemat, Board Member Europe and Technology at Deutsche Telekom, said: “Our “T” logo carries the power, quality and expertise of the most valuable telecommunications brand in Europe. I am very pleased to welcome Telekom Albania to the Magenta family. The rebranding shows how strongly we are committed to Telekom Albania and its employees.

“Our aim is to become the leading European telecommunications provider and offer best customer experience driven by our technological leadership.”