Central Americans spend half their time watching pay-TV on multiple devices
DetailsJuan Fernandez Gonzalez | 24 July 2015
Still dominated by more traditional screens and set-top boxes (STBs), second-screen devices are becoming the first screens for many Central Americans as pay-TV increases penetration in the region, according to the Latin American Multichannel Advertising Council (LAMAC).
Currently, Central Americans are using 52% of their time to watch pay-TV, said LAMAC's CEO, Gary McBride, during a pay-TV event to study pay-TV consumption.
"In Central America, we trust in the growth experienced by our channels", said McBride. "Central Americans use 52% of their time to watch pay-TV, which indicate that they prefer pay-TV over free-to-air options."
According to the trends published during the event, pay-TV fits in with the new consumption habits and adapts better to a multiscreen environment. Although most second-screen and TV everywhere initiatives are being developed by pay-TV operators in Latin America, there are also projects within the free-to-air industry.
"We live in a time of great transformation and greater challenges, and we have no limits when it comes to picking advertising partners, which is why we have to work on clarifying how each channel creates its income and returns," added McBride.