Turner acquires K-drama Saimdang for Southeast Asia
DetailsRebecca Hawkes | 27 July 2015
Broadcast and syndication rights for the Korean drama series Saimdang have been acquired by Turner International Asia Pacific, in a deal which covers Singapore, Malaysia, Indonesia and Brunei.
Saimdang-TurnerThe highly anticipated series brings actress Lee Young-ae back to television screens a decade after her lead role in 2003 MBC drama Jewel in the Palace, which achieved Korean TV's highest ever viewer ratings.
Currently under production by Group 8, Saimdang is the working title for the 30x60' series, expected to air in early to mid 2016.
"This deal demonstrates Turner's continued commitment to investing in the very best Asian content out there, said Ricky Ow, president, Turner Asia Pacific.
"Lee Young-ae is one of the most recognisable characters in Korean drama and there's no doubting that Saimdang will be a huge hit in 2016."
The deal covers pay-TV, free-to-air and subscription video-on-demand (SVOD) distribution, and allows Turner to broadcast Saimdang as quickly as 10 minutes after the series' initial Korean telecast.
The drama centres on the artist, writer and poet Shin Saimdang, and covers both her creativity and her tragic love life.
Lee Young-ae takes on two roles – a university lecturer of Korean art in the present day and 16th century Shin Saimdang herself.