Playboy Plus Europe has entered into a landmark agreement with Multimedia Polska, one of the leading cable operators in Poland.

It will result in the continued carriage of Playboy TV, Brazzers TV Europe and The Adult Channel, along with the new launch of Reality Kings TV (RKTV) later this year. The latter is one of the top performing pay-TV channels in the US and the latest addition to Playboy Plus Europe’s portfolio of linear services.

Commenting on the agreement, Christian Foley, MD for Playboy Plus Europe, said: “Multimedia Polska is a strong and highly credible market player and we value their ongoing support and commitment to our brands and services. We have enjoyed a long standing relationship with them and this new agreement further cements our shared commitment to deliver new and established brands to the subscribers”.

Bartlomiej Kasinski, strategy and development department for Multimedia Polska added: “this agreement with Playboy Plus Europe is as a direct result of the popularity of their channels amongst our subscribers and our excellent relationship with the organisation. The broadcaster’s channels are already popular with our subscribers and we are confident that the new services will enhance our offer further”.