BeIN Sports secures Olympics coverage for MENA from 2018
DetailsRebecca Hawkes | 28 July 2015
Qatar-based broadcaster beIN Sports has acquired the Middle East and North Africa broadcast rights for the Olympic games between 2018 and 2024.
The pay-TV network reportedly paid over US$150 million to secure the coverage of four Games in total from the International Olympic Committee (IOC).
"With its excellent track record in broadcasting, we believe that it will provide fantastic coverage across the region of each edition of the Olympic Games, including free-to-air television coverage," said Thomas Bach, president, IOC.
"BeIN Sports has also committed to providing unprecedented promotion of Olympic sports all year round, including significant support for the Olympic Channel in the future," he added.
BeIN Media Group CEO Nasser Al-Khelaifi said: "Our direct acquisition of the Olympic Games from the IOC fulfils our ambition of bringing all premium sports to our viewers in the region. We look forward to further growing our relationship with the IOC."
The deal covers all broadcast platforms, including free-to-air TV, pay-TV, Internet and mobile video.
The current MENA broadcast rights to the Olympics – which include the 2016 Rio Summer Olympics and Sochi Winter Olympics – are held by the Arab States Broadcasting Union (ASBU), after the organisation paid a reported $32 million to the IOC.
The Olympics' governing body recently awarded the European broadcast rights for the Games between 2018 and 2024 to Discovery-owned Eurosport for $1.3 billion.