ESPN to deliver La Liga across Spanish-speaking South America
DetailsJuan Fernandez Gonzalez | 28 July 2015
ESPN International has reached a multimedia rights agreement to broadcast Spain's La Liga and the second division, Liga Adelante, in Spanish-speaking South America.
The deal includes the rights to five La Liga BBVA and five Liga Adelante matches per week through 2020.
Under the agreement, which was brokered by Mediapro, ESPN also has the right to air the annual promotion and relegation play-off matches between Spain's two top divisions.
To complement the live telecasts, the deal also includes weekly magazine and highlight shows, as well as various specials that will air throughout each season. Dedicated programming includes two shows around El Clįsico detailing the latest clashes between Real Madrid and Barcelona; Liga Show, a weekly magazine presenting previews in anticipation of each round; La Liga World, a weekly show focusing on highlights from previous competition rounds; and La Liga Highlights, presenting the best from each match.
La Liga features over 75 players from South America, including Leo Messi, James Rodriguez, Luis Suarez, Claudio Bravo, and Neymar, and other stars such as Cristiano Ronaldo, Gareth Bale, Karim Benzema and Andres Iniesta.
"La Liga BBVA showcases some of the world's marquee talent competing at the top of their game," said Tim Bunnell, senior VP of production, programming, marketing and advertising sales, ESPN.