Nativ to unveil cloud-based MAM at IBC 2015

DetailsEditor | 28 July 2015

Media logistics platform (MLP) provider Nativ has announced that it will use the imminent IBC exhibition to launch a cloud-based media asset management (MAM) solution.

Based on the company's core MioEverywhere media management, workflow and collaboration solution, the new offering will be targeted at content owners who want to take advantage of the modular components of cloud-based technology.

MioEverywhere is designed to allow content owners to create, manage and monetise their content within the new data-driven, personalised TV marketplace. It also provides pluggable components that give content owners the tools to exploit new opportunities and lead the way to end-to-end media supply chain orchestration.