Telstra takes up Roku to support steaming service
DetailsJoseph O'Halloran | 29 July 2015
As it continue its recent expansion of its corporate body and services, leading Australian telco Telstra has become the first firm of its kind to join the Roku Powered licensing programme.
Telstra is the fourth operator globally that will use the Roku streaming platform to deliver an over-the-top (OTT) service to its customers after Sky UK, Sky Deutschland and Sky Italia.
The Roku technology will see use with the Telstra TV streaming service set for launch in Australia later in 2015. This will combine Telstra's BigPond film service with other online video services like Presto, Stan, Netflix and various catch-up TV channels.
"Roku pioneered streaming and continues to innovate in new ways that make it easier and more convenient for consumers to watch entertainment they love," commented Telstra group managing director media and marketing Joe Pollard. "Licensing the Roku streaming platform enables us to launch a streaming service and player without the magnitude of cloud services, software and tools otherwise needed to become an OTT operator...Roku already has millions of pleased customers and thousands of content partners and a handful of licensing partners, the platform has clearly proven itself in terms of scalability, richness and, most importantly, engagement."