KPN has strengthened its hold on the TV market in the Netherlands with a total of 1,740,000 connected TV homes at the end of Q2, 2015.

During the first half of the year, KPN added 64,000 IPTV customers resulting in a 28% market share of the digital TV market in the country, up from 25% at the end of Q2, 2014.

KPN announced a next phase in its TV innovation roadmap by focusing on content aggregation through smart partnerships, thereby further differentiating its leading combination of interactive functionalities and content. KPN has expanded and entered into a number of partnerships with leading content providers, such as Endemol Shine, Eredivisie and Spotify, through which KPN customers can access a full range of content on all devices.

KPN is currently beta testing its OTT TV Everywhere service Play by KPN, which will be officially launched later this year.

“We are driving positive results through our strategy of delivering the best customer experience, by combining innovative services with high quality networks and simplicity,” said Eelco Blok, CEP of KPN.