German pay-TV broadcaster Sky Deutschland faced declining customer additions, lower ARPU and increased loss in Q4 2014/15.
The number of customers rose in the three months between April 1 and June 30, 2015 by just 55.000. In the same period last year, Sky Deutschland reported 82.000 new additions a decline by 33%. The total subscriber number now amounts to 4.28 million (June 30, 2014: 3.81 million).
On the positive side, Sky Deutschland managed to lower its churn rate from 10.1% to 8.3% in the past 12 months. The average revenue per user (ARPU), however, dropped from 34.59 to 33.19 per month a decrease by 4%.
Turnover climbed by 8.3% from 427.5 million in Q4 2013/14 to 463.1 million in Q4 2014/15. The EBITDA, however, decreased massively by 85.9% from 45.3 million to just 6.4 million, mainly due to higher costs for programming, hardware, customer service and technology.
The net loss considerably widened from 2.5 million to 28.6 million, pushing Sky Deutschland further away from the prospect of reaching black figures. The subscription broadcaster still doesnt give an indication as to when it expects to post a net profit.
On a year-to-year basis (June 30, 2014 to June 30, 2015), the figures look brighter: Sky Deutschland increased its subscriber number by 467.000 while turnover rose by 145.1 million to 1.8 billion. The EBITDA climbed by 57.4 million to 86.2 million. The net loss decreased from 150.5 million to 77.4 million.
The forthcoming quarter results will show whether Sky Deutschland manages to halt the downside trend in Q4.