Facebook Australia appoints head of video

DetailsRebecca Hawkes | 30 July 2015

Facebook Australia has created two new roles, head of video and head of media planning, on the back of strong second quarter earnings across its global business.

Kerry Griffiths will be head of video, joining Facebook from his role as managing editor at Volt Media. He will lead on video strategy, collaborating with brands and agencies to raise their profiles and sales through the social network giant.

Daniel King joins Facebook as head of media planning across Australia and New Zealand after more than 20 years' experience in broadcast and agency roles.

"Over the last year the number of video posts on Facebook has increased by over 50% in Australia," said Ellie Rogers, head of agency sales, Facebook Australia and New Zealand.

"We believe that our scale provides a solid solution to the industry's challenges around reach, whilst at the other end of the spectrum our targeting capabilities can reach real people and measure all the way through to the store.

"To respond to this demand we have created these two new roles. Daniel is already playing a critical role in helping brands leverage the Facebook platform, whilst Kenny will boost our video strategy offering to clients across AUNZ," she said.

Facebook launched its premium video ads in Australia in May 2014, along with video metrics that it says use "TV language" and give advertisers a more granular look at the impact of video ads.

The new appointments come as Facebook reported second quarter revenues globally of US$4.04 billion, an increase of 39%, compared with $2.91 billion in the first quarter of 2014.

"This was another strong quarter for our community," said Mark Zuckerberg, Facebook founder and CEO. "Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services."