Inge Smidts, SVP residential marketing at Telenet, is to become Chief Marketing Officer at Liberty Global.

Jeroen Bronselaer, the current Vice President Product Entertainment, will become the new SVP Marketing of Telenet and member of the Senior Leadership Team.

Inge Smidts, who currently heads the Residential Marketing Department at Telenet, will take up the role of Chief Marketing Officer (CMO) at Liberty Global.

In this role, Inge Smidts will be responsible for translating “the voice of the customer” into relevant customer propositions and will help Liberty Global affiliates to deliver the best connectivity and entertainment products and services in their markets.