Vevo's advertising efforts head to Latin America


Gabriel Miramar-Garcia

| 31 July 2015

Online video provider Vevo is taking aim at Latin America with an alliance with Internet Media Services (IMS) to act as its ad distributor in the region.

According to industry bible Variety, Vevo will work with Miami-based IMS to sell ads in Mexico, Chile, Argentina, Colombia and Peru, including the contextual targeting of Vevo viewers by music genre, artist and other variables. Additionally, Vevo's original online video productions for emerging artists will provide local brand-integration opportunities.

"There's immense potential for Vevo in Mexico and other Latin American countries, and we're excited for IMS to help us better communicate with advertisers locally, and across Latin America," said Nic Jones, Vevo EVP of international.