NBC, mitú partner to bring mobile, VOD series to Latino millennials
Juan Fernandez Gonzalez
| 01 August 2015
NBC Universo has announced a new partnership with mitú, the technology-driven media brand comprised of Latino digital content creators and social media influencers, to develop and air summer-themed cross-platform and video-on-demand (VOD) content eyeing Latino millennial audiences.
Vive el Verano is a series made of clips produced by mitú and stars some of its popular talent, including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica, and Oh Em Gee It's Eddie G.
The segments will air on NBC Universo during weekend afternoons beginning today (1 August) and also air across all of the company's platforms on VOD, on the NBC Universo Now app, online at nbcuniverso.com, NBC Universo's YouTube channel, and its Facebook, Twitter and Instagram pages. Complementary digital content and social experiences will live across mitú's social and digital properties.
“The strong combination of relevant, fun, short-form content on NBC Universo platforms, and mitú's popularity and reach will resonate with Latino millennials, many of whom have grown up with our network”, said Bilai Joa Silar, senior VP, programming & production, NBC Universo.
Beatriz Acevedo, president of mitú, aded, “mitú is proud to be a part of NBC Universo's exciting evolution, and multi-platform content offering that the network is now delivering to its audience. As the voice of today's Latino millennials, we love the opportunity to highlight some of our talent and content by partnering with NBC Universo.”