Fuse TV to relaunch with new identity, programming


Gabriel Miramar-Garcia

| 01 August 2015

Pay-TV provider Fuse is relaunching on 30 September in the US, with a fresh slate of programming, an expanded partnership with Gabriel Iglesias and a new series order from Relativity Media.

Fuse will also introduce a new logo and brand. It said that the network's identity “will be defined by a line-up of sexy, edgy and relevant original music, comedy, culture and lifestyle programming.”

"Welcome to the new Fuse. We are very proud of this fall line-up as a representation of where we are headed, and we look forward to further developing programming that will engage and entertain,” said Fuse Media president Bill Hilary. “In order to reach the multicultural, millennial audience of trendsetters and influencers that we are calling ‘New Young Americans,’ we need to deliver programming that is diverse, sexy, honest and edgy. While this line-up is just the beginning, we are excited to be presenting new and returning series that will fuel our viewers’ passions and broaden their experiences, as we broaden our brand beyond music and into new areas.”

The first original series to debut on the new Fuse during its fall premiere week is Transcendent, a docu-series produced by World of Wonder (RuPaul’s Drag Race) documenting the lives of those who perform at the AsiaSF Cabaret & Restaurant in San Francisco.

The first original show developed as part of a multi-year partnership with Iglesias, Fluffy Breaks Even, makes its debut on 1 October. An unscripted series, Fluffy Breaks Even will feature him along with fellow comedians Martin Moreno and Rick Gutierrez as they travel to new cities, meet fans and attempt the impossible – balancing big meals with big workouts!

Two other originals will join the channel line-up in October: Season 2 of SKEE TV, a talk show hosted by entrepreneur DJ Skee, and Revealed, which showcases an artist’s body of work through unique interviews and behind-the-scenes footage in the studio and on set. Artists featured this season include Trey Songz, Jason Derulo, Ciara, Nate Ruess, Bebe Rexha and Ed Sheeran.

Additionally, Fuse has green-lit six half-hour episodes of the vérité style docu-comedy Saturday Morning Fever from Relativity Television.