AT&T rolls out DirecTV-based TV-mobile bundles
| 04 August 2015
AT&T has announced a TV-mobile bundled offering that makes use of its freshly acquired DirecTV assets.
The packages bundle satellite TV and other services with a mobile-phone plan, and throw in TV everywhere access. A $200-per-month bundle includes DirecTV HD and DVR service for up to four set-tops, plus unlimited talk and text for four wireless lines and 10 Gigabytes of shared wireless data usage. Subscribers can get their live TV programming on their mobile devices via the satellite provider's app.
The company is also launching naked TV service, with DirecTV and U-verse TV packages starting at $50 per month (with up to four HD DVR receivers) for the first 12 months.
"We're going to deliver more TV and entertainment choices to more screens – when and where our customers want it," said Brad Bentley, CMO of the newly formed AT&T Entertainment and Internet Services, which encompasses the DirecTV business.
AT&T says that the bundles are available at its more than 2,000 retail stores across the US.