Tablet shipments tumble for Q2


Michelle Clancy

| 04 August 2015

Even as tablet-based mobile video viewing is on the upswing, the worldwide tablet market declined 7% year-over-year in the second quarter of 2015, and 3.9% sequentially, thanks to a lack of hardware innovation and limited portfolio updates on the part of the two market leaders, Apple and Samsung.

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, shipments totalled just 44.7 million units in the quarter, globally, and Apple and Samsung are losing share in the overall market.

Upstart vendors are meanwhile focusing on niches and finding growth: connected tablets for LG and Huawei, larger tablets and two-in-ones in the right price bands for E FUN.

"In the first quarter of the year, Apple and Samsung accounted for 45% of the market and this quarter, with the growth of vendors like LG, Huawei and E FUN, their combined share dropped to 41%," said Jean Philippe Bouchard, IDC research director for tablets.

"This trend is also something we see on a wider scale with the top five vendors accounting for 54% of the market, down from 58% last quarter," continued Bouchard. "It is worth mentioning that Huawei enters the top five ranking for the first time, while E FUN has re-entered the top ten after more than a year, further indicating that the vendor landscape is indeed evolving."

Lenovo maintained its third position with 2.5 million units and 5.7% share of the market. LG and Huawei ended the quarter in a statistical tie for fourth place, rounding out the top five with each shipping 1.6 million devices.

Despite a continued decline in shipments for its iPad product line, Apple maintained its lead in the worldwide tablet market, shipping 10.9 million units in the second quarter. Samsung held its No 2 position in the market with 7.6 million units shipped and a 17% market share.

"Longer life cycles, increased competition from other categories such as larger smartphones, combined with the fact that end users can install the latest operating systems on their older tablets has stifled the initial enthusiasm for these devices in the consumer market," said Jitesh Ubrani, senior research analyst for Worldwide Mobile Device Trackers. "But with newer form factors like two-in-ones, and added productivity-enabling features like those highlighted in iOS9, vendors should be able to bring new vitality to a market that has lost its momentum."