Friend MTS set to unveil 'revolutionary' content protection technology


Joseph O'Halloran

| 04 August 2015

Content protection company Friend MTS is claiming to be ramping up the fight against video piracy with the launch of what it calls a revolutionary new service, Advanced Subscriber iDentification (ASiD).

Set for unveiling at the forthcoming IBC 2015, ASiD comprises subscriber identification technology that is said to enable both traditional broadcasters and OTT providers to identify and shut down unauthorised streams within minutes. It works by inserting what Friend MTS describes as near undetectable identifying symbols onto the content for just a fraction of a second to identify any subscriber who is re-transmitting an unauthorised stream within five minutes of detection.

Friend MTS believes that ASiD represents a step change in the fight against video piracy. It adds that its combination of discrete identifying symbols, fractional second display and sophisticated placement, and interpretation algorithms make it impossible to obscure or mask with zero impact on the consumer experience.

"[ASiD] is a truly game-changing technology and will give us a real opportunity to show the entire industry exactly what Friend MTS can offer - best-in-class content and revenue protection solutions built on years of experience and a lot of innovation," commented Friend MTS president Jonathan Friend.