InPlayer integrates Apple Pay as it bolsters management



| 05 August 2015

As the payment service begins to proliferate in the UK, video content paywall provider InPlayer has embedded Apple Pay into its video monetisation technology.

The move makes InPlayer the first video paywall provider to enable users to pay for video content directly from their Apple account. It means that video publishers can now let users accessing video via their iPhone, iPad or Mac make payments directly from their Apple account without having to enter their credit card details. The new capability complements other transaction models such as through major credit cards, PayPal and direct debit.

And as the company attempts to broaden its business, InPlayer has appointed former Rightster senior business development lead James Smith as head of sales. Smith, who boasts more than ten years' of experience working in the sports industry, will lead the company's drive into the UK sports, building on what the company claims is the success and rapid adoption of the InPlayer paywall technology in the US sports video market.

"I am very excited about this new opportunity in online sports that is paid monetisation," Smith said as he commented on his appointment. " InPlayer has had a fast start in the US, in particular with the second and third tier sports leagues that don't make it on to national TV, and is now working with a large number of leagues and sports clubs. With online video exploding and global IP video traffic estimated to reach 79% of all consumer internet traffic in 2018, the UK sports market is increasingly ready for paid monetisation as well. The InPlayer technology is cutting-edge, which the rapid integration with Apple Pay illustrates ... I am looking forward helping the UK sports industry to start monetising their digital assets."