Embarcadero partners with AerServ for video ads


Michelle Clancy

| 05 August 2015

Embarcadero Technologies has partnered with AerServ to provide developers with the first third-party video advertising component to use with RAD Studio.

The solution supports mobile video ad mediation and provides access to premium mobile ad inventory for apps.

"Embarcadero Technologies is a trusted name among software application developers. We are excited to be the first Embarcadero partner to support video mediation," said AerServ CEO Josh Speyer. "This partnership will enable RAD Studio publishers to leverage AerServ's platform and tap into the power of mobile video advertising to yield higher CPMs."

"This partnership with AerServ enriches our portfolio of tools for developers by enabling them to build top quality mobile applications and expand revenue opportunities in the growing mobile video ad market," said Michael Swindell, SVP of products at Embarcadero Technologies. "Our developer community is always on the lookout for ways to monetise their applications. By providing access to a third-party component for mobile video ad mediation, developers can now deploy video ads that are connected to a robust ad network and will generate a higher CPM within their applications."

The AerServ third-party video advertising component provides support for ad formats beyond iAD and Admob capabilities, including banners, full-screen interstitials, pre-roll and interactive in-stream video ads. It's available to any app developer with a valid Embarcadero Delphi, C++Builder and RAD Studio XE8 licence.