icflix unveils update for Android app


Rebecca Hawkes

| 05 August 2015

Middle East video-on-demand (VOD) provider icflix has released version 2.0 of its Android app, to make it simpler for its subscribers across the Arab world to stream titles from its film and TV library.

"The new app has been built from the ground up and is a complete new redesign. It's faster, efficient and more user friendly making it easier to navigate. As more and more consumers leverage their mobile devices as their personal video viewing instruments, therefore, it is important that our app works and looks good across all the different size Android devices available," said Carlos Tibi, founder and CEO, icflix.

As well as a new user interface, one improvement enables mobile users to be a tap away from watching icflix VOD content on their TVs with fully integrated Chromecast support.