Movistar TV leads growing Peruvian pay-TV sector
Juan Fernandez Gonzalez
| 06 August 2015
In a highly concentrated market, Telefónica's pay-TV operator Movistar TV is leading the sector in Peru, while subscribers continue to grow steadily, reaching 1.5 million by the end of Q1 2015.
According to figures published by the Organismo Supervisor de la Inversión Privada en Telecomunicaciones (Osiptel), Peru's pay-TV sector has grow by 1.83% during the first three months of the year, and by 5.76% when compared with Q1 2014.
As previously reported, the market is highly concentrated, and Movistar TV, América Móvil's Claro and DIRECTV gather 93.5% of subs. Indeed, Telefónica's operator garners 64.8% of the market, with Peru being the platform's strongest market in Latin America.
Movistar TV nears one million subs, Claro TV has 225,000 (15% share) and DIRECTV 205,000 (13.7%).
While other pay-TV markets in LATAM are cooling down, Peru keeps growing at a good pace. Some analysts believe growth won't come from largest markets but will be led by countries like Peru, whose economy are predicted to grow at 12% through 2019; Costa Rica and Guatemala, with growth rates over 9%; and Ecuador, growing by 7-8%.