MLB nets hockey carriage


Michelle Clancy

| 06 August 2015

The National Hockey League and Major League Baseball Advanced Media (MLBAM), the interactive media arm of the MLB, have inked a deal for digital enablement.

"As the market leader, MLBAM is uniquely qualified to assist us in giving hockey fans a richer, more immersive experience with the game," said NHL commissioner Gary Bettman. "MLBAM is also the right partner because they have the expertise to help us deliver new and exciting products to our fans, who crave compelling digital content. We couldn't have North America better covered than with the power of NBC, Rogers, TVA and MLBAM - an incredible convergence of technical, creative and production talent that is great news for our fans."

The partnership will create a fully integrated global hub of digital content that encompasses video, live game streaming, social media, fantasy, apps, along with statistical and analytical content. With an emphasis on deeper access into the game and telling the stories of NHL players, MLBAM and the NHL will collaborate on developing new digital products and platforms while enhancing current offerings.

The deal also awards MLBAM rights to distribute live out-of-market games, including through the NHL GameCenter LIVE and NHL Center Ice subscription services in the United States and certain international markets. MLBAM will operate, including the League's seven native language sites, and Club websites.

"It is an honour for Major League Baseball to stand alongside the National Hockey League on this joint initiative," said Baseball Commissioner Rob Manfred. "All of us in sports share a desire to distribute our games and tell our stories as widely and broadly as possible. Because of our own experiences in delivering baseball to its loyal fans, MLB Advanced Media is uniquely suited to excel in a partnership of this magnitude."