Brazilians choose TV during free time
Juan Fernandez Gonzalez
| 07 August 2015
Watching TV, films and series occupies the majority of Brazilians' free time, with free-to-air (FTA) and pay-TV leading the ranking of preferred activities, according to the latest report from national cinema agency, Ancine.
According to TelaViva, Ancine's president, Manoel Rangel, presented the report - which has not been officially published - during ABTA 2015.
The report states that eight in ten Brazilians watch TV when they're not working, and nearly 70% prefer to watch films and series at home. These are the top two leisure activities across the country, according to the survey.
The major obstacle for pay-TV penetration is price, says the report, especially when compared with the average salary. "The growth of salaries in recent years is the main reason behind the growth of pay-TV," explained Rangel.
Among pay-TV subscribers, 34% choose premium TV because of the image quality, while 27% look for films, 22% for series and 15% for themed kids' channels.
The report also stated that 66% of Brazilians have pay-TV at home, a figure higher than that recorded by official reports, which have recently placed penetration at around 50%.