Imagine delivers next-generation OTT architecture for World Sport Group


Joseph O'Halloran

| 07 August 2015

Asia's largest sports company, World Sport Group (WSG), has revealed that it is upgrading its online infrastructure to support the latest in streaming technology.

From its headquarters in Singapore, WSG delivers almost 600 sporting events annually and over 5,000 hours of programming across more than 30 countries in Asia. The company provides complete broadcast and production services as well as customised coverage of major international sporting events for a global network of broadcast, broadband and mobile partners.

The new platform relies on Imagine Communications' SelenioFlex Live encoders, designed to deliver massive amounts of sports content to multiple platforms. Live satellite feeds will be passed as HD-SDI with embedded audio to the SelenioFlex Live encoders which will see use creating over-the-top (OTT), mobile, Web and live streaming output formats which are then multiplexed and sent to WSG's content delivery network.

WSG generates a significant volume of media content daily, and Imagine Communications believes that it will stand to benefit from enhanced encoding software and a platform that is simple to manage and largely hands-off. WSG will also use the SelenioFlex Live Manager software to centralise the management, monitoring and control of the encoders. The platform provides failover and self-healing recovery capabilities to help minimise disruption to the service.

The SelenioFlex Live encoding platform was installed by the WSG digital media team in collaboration with engineering and services support from Imagine Communications and is now online.

"As the exclusive marketing, media and event partner to the region's leading sporting bodies and media networks, World Sport Group aims to deliver the highest levels of content quality and service reliability," explained WSG president, ASEAN and head of media Mark Hardess. "A robust and reliable encoding platform is essential to us delivering desired expectations, and we are pleased that SelenioFlex encoders are not only reliable, but also simple to manage and monitor."