Turner ramps up on-demand
| 07 August 2015
In a bid to offer its subscribers multiple binge-viewing opportunities, Turner Broadcasting System is ramping up its video-on-demand (VOD) efforts, including an on-demand sneak peek of episodes of key series.
The effort will include the upcoming TNT series Public Morals the day after the series' 25 August premiere, plus brand new episodes of truTV's Friends of the People before their TV debut. TNT will make episodes one to four of Public Morals available for fans to watch anytime and anywhere through set-top VOD, the Watch TNT mobile app, as well as on participating TV providers' websites and apps.
For binge viewers, every single episode of all seasons of truTV's Impractical Jokers and TNT's Cold Justice will be made available on a variety of TV everywhere platforms and devices including online and on mobile devices such as via www.trutv.com/watch, the Watch truTV mobile app and set-top VOD. Episodes currently airing from season three, which premiered on 31 July, are made available on-demand the day after their TV debut and will stay up through the finale, giving fans the option to catch up on the entire series all at once.
"Turner is embracing a different approach to the way programming is traditionally released and providing our audiences with multiple binge-viewing options in order to enhance their TV experience," explained John Harran, senior vice president of business & product development at Turner Content Distribution (TCD), the domestic distribution, sales and marketing arm of Turner. "Taking a creative approach to on demand programming and listening to viewer behaviour, as well as working with our distribution partners to reach as many of their subscribers as possible, is a strategic way to engage audiences who have become accustomed to these new ways of viewing content."