Majority of ad buys are now multiscreen


Michelle Clancy

| 07 August 2015

Seven out of ten advertisers are now buying multiscreen campaigns, according to data from Tremor Video's ad platform, with mobile alone accounting for half or more views on many top streaming sites, including YouTube.

Overall, Tremor's report saw 14% growth in video views across screens, driven mainly by a 36% increase in smartphone video consumption.

Interestingly, mobile video usage is fairly steady throughout the day. Meanwhile, desktop viewing peaks during afternoon working hours. For connected TVs, the top streaming time is prime time.