Viacom launches Nick app in Portugal


Juan Fernandez Gonzalez

| 11 August 2015

Viacom International Media Networks (VIMN) South Europe is launching Nickelodeon's Nick app in Portugal, targeting young second-screen and social TV users.

The Emmy award-winning app - available for iOS and Android - provides an immersive, branded experience that allows kids to interact with Nickelodeon content on mobile screens.

The Nick app features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering kids instant and on-demand access to more than 1,000 pieces of cartoons and animation content.

Short-form videos of original skits, sketches and comedies, behind-the-scenes clips and photos of Nick stars and animated characters, as well as polls and games will be available for Nickelodeon fans.

In addition, subscribers to the NOS pay-TV platform will have additional access to full video-on-demand (VOD) episodes.

Since launching on iOS in the US in 2013, the app has been downloaded more than 17 million times to date, having rolled out on mobile and smart screens across the UK and Latin America.