Social TV, second screens boom in Spain as mobile adoption increases


Juan Fernandez Gonzalez

| 11 August 2015

With three out of four Spaniards owning at least one tablet, smartphones and mobile screens are showing great growth and riding the social TV wave, which both free-to-air and pay-TV networks are looking to surf.

The Samsung Techonomic Index 2015 found that 75% of Spanish people use mobile devices to comment on and access content through social networks, a trend especially strong when watching television.

According to the research, the average home in Spain has two TVs, and 72% of homes owned a tablet in 2015 compared to 63% last year. In addition, almost one in three people use their tablet for more than an hour each day.

Computers and laptops are also used as second screens, but mostly to stream content. Over 60% of Spanish Internet users consume streaming content, both legal and illegal, including films and series, but also TV programmes. Indeed, one in five say they have paid at least once for streaming content, while last year the figure was less than 5%.

The index indicates that Spanish homes are becoming smarter, as on average each family owns 19 connected devices - including smartphones. But TV still seems to be the main entertainment centre, although the way of consuming it has changed, and Twitter, Facebook and the second-screen apps of linear channels are increasingly important.

For three hours and 11 minutes a day, televisions are switched on inside Spanish homes, and the viewing time continues to increase, up by 40 minutes in 2015 compared with 2014. Over 90% of Spaniards watch TV every single day of their lives.