Hare Krishnas gain digital consciousness with VOD service
| 11 August 2015
The International Society for Krishna Consciousness, ISKCON, has launched a video-on-demand (VOD) service.
In partnership with Muvi LLC, ISKON aims to bring its library of spiritual and devotional content like Aartis and Pravachans to the masses on-demand, along with spiritual movies and documentaries based on Lord Krishna's life and teachings.
All of ISKCON's content is produced by its in-house production company, iTV Productions. Muvi Studio powers the service with IT infrastructure, CDN, video CMS, a website, soon-to-launch mobile apps and DRM for piracy protection of the proprietary content that iTV produces for ISKCON. It works on platform-as-a-service (PaaS) model,
"Most online video, start-ups fail due to inability of investing in the right kind of content and lack of proper monetisation strategy," said Viraj Mehta, head of international business at Muvi. "It is therefore wise to keep start-up costs low and choose the right mix of revenue models suited for their content instead of following third-party streamers. Going forward, Muvi Studio looks to embolden and empower such players who, despite budget constraints, aspire to be the next Netflix or Hulu."