Reflecting growth, SCTE names biz-dev VP


Michelle Clancy

| 11 August 2015

The Society of Cable Telecommunications Engineers (SCTE) has named Terry Maloney as vice president of marketing and business development.

Maloney has held senior level marketing positions with Comcast, AT&T Broadband and Tele-Communications Inc during his two-decade career. He will be focused on Energy 2020 and Corporate Alliance Partner (CAP) programmes, the SCTE Cable-Tec Expo and other educational, standards and thought-leadership activities.

"As our membership has risen by 57% to 22,000 over the past year, there has been need for a similar escalation in our marketing and communications efforts," said Mark Dzuban, president and CEO of SCTE. "With the addition of Terry Maloney to our senior team, we can significantly and strategically expand communications that will enable individual and corporate members to unlock the full value of SCTE membership."

Maloney most recently was responsible for marketing to Fortune 1,000 companies for Entertainment Promotions, a leader in integrated retention and loyalty campaigns, and for small-business marketing with Direct Energy, the second largest energy retailer in North America. Previously, as a vice president with the Philadelphia-based D4 Creative Group, he was responsible for creation and implementation of marketing strategies for Comcast, Cox, Charter, Time Warner Cable, and other cable system operators.

Maloney holds a bachelor of arts in telecommunications from Texas Tech University.