Arqiva rekindles Passion for the Caribbean



| 11 August 2015

After a six-year gap, Passion TV has returned to UK TV screens now available 24/7 to Internet-enabled Freeview and YouView devices via an Arqiva combined hybrid TV-Internet solution.

First established in 2004, Afro-Caribbean channel Passion TV was founded by Mike Makinde targeting three generations of viewers, but with a particular focus on those between the ages of 25-40 and three to 20 years. Passion TV's aim is to showcase programmes of African descent, which speak to its audience's heritage and daily lifestyle.

The new range of online TV programmes shown on Passion TV include a vegetarian cooking show, morning and afternoon children's entertainment, and programmes on current affairs, education, sports, lifestyle and Gospel music.

"With up to five million viewers across the UK, Freeview was quickly identified as the perfect solution for the re-launch of Passion TV to a younger audience," explained Makinde. "When addressing a generation which is constantly on the move, and glued to mobiles, social media and the Internet, we needed a solution which would allow for maximum reach and mobility. Passion TV chose to work with Arqiva as it has the most innovative and modern range of services, to deliver the platform we required to most suit our target audience's viewing habits."