NetRange tap Paywizard for global subscriber management
| 12 August 2015
Smart TV applications and services firm NetRange has chosen subscriber management technology company Paywizard to power subscriber management for its pay-TV and TVOD customers.
NetRange works with major broadcasters, global sports series and leagues, kids and fitness content providers, music portals, as well as VOD services and other video companies. In growing its business, NetRange required a system that could deliver subscriber management and cope with the vast number of merchants on its platform.
Using its Agile platform, Paywizard will enable NetRange in a bid to increase subscriber acquisition, retention, up-sell and cross-sell. Paywizard will also offer NetRange's TV business a number of tailored services — such as marketing tools — to attract new subscribers and retain and up-sell existing ones. NetRange will also be able to support more than one content provider during the set-up, selling and reporting their respective subscriptions. Subscribers will be able to buy content on the NetRange platform without having to re-register each time they want to buy content from a different provider.
"Viewers today want to be able to view a range of content in one place, but don't want to go through the hassle of signing-up and paying every time they want to watch something different. For us, being able to support content providers, and provide subscribers with a hassle-free service, is our No 1 priority," explained Jan Wendt, CEO of NetRange. "Paywizard is a recognised leader in pay-TV subscription management and understood the challenge of having multiple content providers on our platform. The Paywizard Agile platform provides us with a wealth of functionality, not only ensuring subscribers can pay for their favourite content simply, but that as a business, we can also drive revenues."