BBC Worldwide appoints Kelvin Yau as general manager, Greater China
| 12 August 2015
BBC Worldwide has announced the appointment of Kelvin Yau as general manager, Greater China with effect from 17 August 2015.
In his new role, Kelvin will oversee BBC Worldwide's channel and content distribution, local production, affiliate distribution and brand development activities across Greater China including Hong Kong, Taiwan and China. He will also be responsible for BBC Worldwide's format and brand licensing in these territories. Kelvin joins BBC Worldwide from The Economist Group where he was managing director, China and Taiwan.
David Weiland, EVP for BBC Worldwide Asia, said: "We are very excited to have someone of Kelvin's calibre join BBC Worldwide. He brings with him an excellent track record in business development. Kelvin's vast experience will also serve as a catalyst for BBC's continuing growth in the highly dynamic Greater China market."
Kelvin said: "BBC Worldwide has accomplished tremendous success in building the reach and reputation of the BBC overseas ... I am looking forward to joining BBC Worldwide and helping promote its quality content across Greater China." Kelvin will be based in Beijing and report to Weiland.