Imagine Communications powers India's News7 broadcast news ops


Fay Sutton

| 12 August 2015

Video and advertising solutions specialist Imagine Communications has implemented an end-to-end broadcast news production and playout system for India's News7 channel, part of the VV Minerals Group.

Serving the global Tamil-speaking population, News7 provides 24-hour news coverage in India as well as to audiences in Bangladesh, Canada, Malaysia, Singapore, Sri Lanka, South Africa, the UK and the United Arab Emirates.

At the heart of the News7 operation are Imagine Communications' Nexio servers and ADC automated content and distribution solution. The broadcast workflow includes central storage for ingest, asset management and playout on a Nexio Farad high-performance online storage network. Editorial is set up using Velocity editors alongside Apple Final Cut Pro and Adobe Premier Pro suites linked over a SAN network. Imagine Communications' Platinum routers with integrated multiviewers provide the display capabilities to support the monitoring requirement of the News7 newsroom. Additionally, with the Nexio IconMaster master control switchers and Selenio modular signal processing solutions, Imagine Communications provides News7 with switching, signal processing and distribution capabilities.

Venkat Ramani G, head of technical operations, News7, said: "As a new channel, we needed a comprehensive, technically advanced and proven solution to meet the extensive and pressured demands of a news production environment. With its world-renowned broadcast solutions and advanced vision, Imagine Communications was able to provide robust newsroom workflow solution to meet our exacting needs."

Joe Khodeir, senior vice president, Asia Pacific, Imagine Communications, added: "We are pleased to have been able to provide News7 with a complete state-of-the-art, end-to-end solution, enabling a fast production turnaround with an integrated workflow from ingest to playout and archive. The deployment with News7 is a meaningful milestone in our continued expansion in the Indian and South-east Asian markets and emblematic of Imagine Communications' growing relevancy in this important region."

News7 was launched in late 2014.