NBC scores best-rated pre-season NFL game in five years


Michelle Clancy

| 13 August 2015

NBC's telecast of the NFL/Hall of Fame Game in the US on 9 August averaged 11 million viewers, ranking as the most-watched preseason NFL game on any network in five years.

According to official national ratings released by Nielsen, the Minnesota Vikings' 14-3 victory over the Pittsburgh Steelers almost hit the heights of the previous record-holder, NBC's telecast of the 2010 Bengals-Cowboys NFL/Hall of Fame Game which attracted 11.4 million.

Vikings vs. Steelers topped last year's NFL/Hall of Fame Game telecast by 29% (8.5 million viewers for Giants vs. Bills) and ranks as the most-watched sporting event since the Women's World Cup Final on 5 July, which featured the victorious US team (FOX, 22.3 million viewers).

The broadcast led NBC to Sunday prime time victories in household rating, viewership and the adult 18-49 demographic.

NBC's second pre-season game will air on Sunday 30 August, and will feature wide receiver Larry Fitzgerald and the Arizona Cardinals visiting quarterback Derek Carr and the Oakland Raiders.

NBC will broadcast 19 regular-season games this year, including 17 regular-season Sunday Night Football games, NFL Kickoff 2015, and the annual Thanksgiving night game.