Apple TV launch reported to be pushed back to 2016



| 14 August 2015

Set to arrive in late 2015 and have a transformative effect on the online video and subscription video-on-demand (SVOD) markets, the launch of Apple's keenly-awaited over-the-top (OTT) service has reportedly been delayed until the New Year.

According to reports from the Bloomberg financial news agency, the CE giant has been forced to delay the launch due to slow movement in the crucial licensing talks with TV networks such as CBS, NBC and Fox, as well as the need for network capacity upgrades. Bloomberg added that all of the other essential equipment, notably set-top boxes (STBs), is ready.

News of Apple's OTT service surfaced in May 2015 with reports that the company would include not just live and VOD streaming from major broadcasters and content owners but also widespread access to local US TV channels, a feature not found in competitive offerings. However even at that point, seasoned Apple watchers remarked that logistical matters had complicated its negotiations with the broadcast TV networks, because most broadcasters don't own all their local stations.