X Factor Indonesia attracts over 6MN Google search votes
| 15 August 2015
The second season of the Indonesian version of The X Factor has proved to be a big like with a big thumbs up, amassing over six million public votes through a partnership with Google.
The X Factor Indonesia is claimed to be only the second TV show in the world to use the social media voting platform after American Idol, which is produced by FremantleMedia North America and introduced the Google Search voting platform in 2014. Audiences across Indonesia tuning into The X Factor live shows were given the opportunity to vote for their favourite performer directly from Google Search.
The production company claims that the result of introducing Google Voting has led to increased interactivity through mobile and tablet devices and has resulted in a steady rise in voting numbers week on week – from an initial 700,000 votes to peaking at just over six million after the most recent show.
“The Google voting platform has proved to be incredibly popular with viewers of The X Factor,” commented Ferry Firdaus, head of brand partnership and new media, FremantleMedia Indonesia. “This innovative new voting platform is a landmark first in Indonesia and its introduction enables fans of the show to further connect to the series as well as offering a way to get closer to the action.”
James Rothwell, head of social marketing, Google Asia Pacific, added: “We are incredibly excited to bring the Google Search voting platform to Asia, and have been delighted by the results and feedback we have seen so far. The X Factor Indonesia was a natural partner to launch with, and we hope that voters will continue to turn to Google to keep their favourite contestants in the show."