The race is on for IBC 4K Charity Fun Run sponsor awards



| 16 August 2015

As IBC looms, so does what is becoming a fixture for the broadcast industry, the 4K 4Charity Fun Run, and organiser Elemental Technologies has revealed the current running in the race’s sponsorship stakes.

Taking place at this year's IBC on Saturday 12 September 2015, the 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it. Elemental Technologies, together with co-founding sponsor Ericsson, is using the 4K 4Charity Fun Run to raise funds for CARE. The organisation aims to fight global poverty and focusing on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

As of 14 August 2015, the Corporate Challenge Leaderboard Standings for the 4K 4Charity Fun Run showed that there were 46 companies participating with 91 registered participants. Registration donations currently stand at €2,300 with corporate sponsorship donations at €21,600.

Elemental Technologies is currently ahead of the pack when it comes to registration donations with €470, followed by NTT Electronics Corporation (€180), SIS Live (€140), Tektronix (€100) and Brightcove (€95). The hosts have also provided the lion’s share of runners for the event (11). NTT has called up 11, NTT two fewer, five from Tektronix and four each from SIS LIVE and Brightcove.

Rapid TV News is a proud media partner of the 4K 4Charity Fun Run and will be participating in the event.

To register go to