Broad Green Pictures taps Rentrak for home entertainment measurement


Michelle Clancy

| 17 August 2015

Rentrak has announced a multi-platform contract with Broad Green Pictures to provide the studio with access to Rentrak's OnDemand Essentials and Digital Download Essentials services.

In addition, Broad Green will gain access to Rentrak's Dynamic Studio Share and Digital Download Essentials Industry title-level-tracking industry services.

Broad Green Pictures use Rentrak's portfolio to gain a cross-platform view of how theatrical titles perform on-demand which will allow them to better position their studio in the competitive landscape, it explained.

"As Broad Green Pictures enters the entertainment business, we need to have the aggregated measurement that Rentrak provides to ensure our content meets our consumer needs and business goals," said Broad Green Pictures president of home entertainment, Steve Nickerson. "With Rentrak's vital performance and title-level competitive industry information, our studio will have a better understanding of the industry as a whole in order to make more timely and accurate decisions in regards to content, acquisitions and marketing."

"We are thrilled to work with Broad Green Pictures," added Rentrak's president of home entertainment, Marty Graham. "Our On Demand and Digital services underscore the growing trend of studios needing timely measurement."