Movistar+ keeps pace with competitors with TV, VOD offers
Juan Fernandez Gonzalez
| 19 August 2015
With a changing pay-TV scenario in Spain, Telefónica is taking its first opportunity to target viewers and increase subscribers, with football.
Just a few days before La Liga kicks off, Movistar+ has improved its live and video-on-demand (VOD) offer and reduced its price, following similar moves from its competitors.
Telefónica's most extensive offer, the Fusion+ Premium Extra package - which includes over 80 life channels with football, films and series both live and on-demand and is available on mobile devices - can be purchased contract-free for €9.90 per month until 30 September,. The price won't then change until 2016. The usual price for Premium Extra is €65 per month.
The TV package will be available for Movistar's convergent subscribers, meaning that the pay-TV service won't be available as a separate subscription, but as a part of the convergent offer Fusion, which includes 30Mbps and 300Mbps fibre connection.
The TV service, which is the result of merging the premium packages of Movistar TV and Canal+, includes a multi-device platform, the streaming and online service Yomvi, 350 hours of cloud DVR and VOD content from most of its channels.
After the acquisition of Canal+, one of the longest ever negotiations in Spain's telecom industry, Telefónica has been forced to re-sell all its content in the last few weeks, allowing its major competitors (Vodafone-ONO and Orange-Jazztel) to buy several sports rights and reshape the market.