Bravo, E! and Oxygen partner with Dubsmash


Michelle Clancy

| 20 August 2015

Bravo Media, E! and Oxygen Media have unveiled a new second-screen social TV initiative with mobile app Dubsmash in a first-of-its-kind cross-network partnership.

Fans will have the opportunity to become part of their favourite Bravo, E! and Oxygen shows by creating their own Dubsmashes of buzzy moments from upcoming episodes.

The partnership launched with The Real Housewives of New York City Reunion Part 1. After it aired this week, Dubsmash launched a dedicated category for the show on the platform's trending page. There, fans can watch moments from the episode that they can use to create their own Dubsmashes and share across social channels with the show's official hashtag, #RHONY.

The network will gather a selection of the top viewer submissions for use in a special on-air Dubsmash Social Edition, where the fan-generated videos will appear on-screen during the broadcast.

"Viewers today are incredibly engaged on social, so we're constantly seeking new ways to deliver them relevant and exciting content on their preferred platforms," said Ellen Stone, EVP of marketing at Bravo and Oxygen Media. "Dubsmash has become a cultural phenomenon, and this partnership will give our passionate fan base recognition in a fun, quirky and interactive way, all while celebrating their favourite shows."