Avid helps Jewelry Television sparkle for 24/7 live TV


Joseph O'Halloran

| 21 August 2015

Leading television retail network Jewelry Television (JTV) has embraced the Avid Everywhere product to improve production efficiency, enhance collaboration, and meet a demanding 24/7 production schedule.

Reaching more than 85 million homes across the US, JTV employs 1,300 team members at its facility in Knoxville, which consists of three HD studios, a call centre and a distribution centre. The speed of content creation and distribution at JTV requires the network to operate more like a live sports operation than a typical broadcaster, and amplifies any workflow issues or inefficiencies.

JTV says that it needed to enhance existing stored media capabilities to allow teams to collaborate and share content more efficiently. Furthermore, more efficient tools to catalogue media will assist production teams filming on location around the world, enabling more raw footage to be used in building content. JTV also needed a solution that would enable them to quickly integrate b-roll content to help supplement programming.

In order to integrate its production process and enhance collaboration throughout its entire network, JTV implemented an end-to-end workflow made up of Avid media management and shared storage solutions. An Avid Interplay|Production asset management system enables team members throughout the organisation to access and view media. An Avid ISIS shared storage system enables JTV to store and access the content it produces as Avid Media|Index media search management enables production teams to find footage using keywords.

"Other manufacturers offered parts and pieces of a solution, but only Avid offered a complete, comprehensive workflow," said Tim Engle, chief strategy officer at JTV. "With Avid Everywhere, we have the powerful collaborative workflows we need to streamline every aspect of our production process and produce the highest quality content for audiences across the US."