mitú acquires mobile video specialist Lightt


Michelle Clancy

| 21 August 2015

Latino-focused social TV company mitú has acquired mobile video company Lightt, with media industry veteran Michael Su joining the company as chief product officer.

Su will be responsible for overseeing and developing the company's product division, working closely with CTO Alex Mostoufi, founder of Lightt, to expand mitú's technology platform.

The development of mitú's proprietary platform was first accelerated by the acquisition of Lightt's technology and team earlier this year. Lightt claims to be a pioneer in mobile video creation and introduced real-time video editing, streaming and storytelling in October 2012. The Lightt team's experience creating a social, cloud-based video ecosystem provides the nucleus for mitú's new data-driven platform.

The offering provides an ability to discover, onboard and manage creators and influencers from across the social Web, including YouTube, Facebook, Twitter and Instagram. The platform also provides mitú with rich insights to better understand audiences and monetise content across these platforms.

"Media consumption habits are rapidly evolving, with audiences engaging on a range of social platforms that are constantly shifting. To succeed we need to provide outstanding support to our influencers while learning how our audiences are consuming content across all available platforms, and what are the categories that perform best," said Roy Burstin, CEO of mitú. "Our expanded technology ecosystem, led by CTO Alex Mostoufi, now together with CPO Michael Su, gives us the ability to offer a data-driven approach to both our influencers and our brand and media partners."